The International Planned Parenthood Federation Africa Region (IPPFAR) is one of the leading sexual and reproductive health (SRH) service delivery organization and sexual and reproductive rights advocacy voice in Africa through its Member Associations (MAs) in 40 countries.
This year, the Maputo Protocol will celebrate its 20th anniversary.
The Protocol to the African Charter on Human and Peoples' Rights on the Rights of Women in Africa, better known as the Maputo Protocol, is an international human rights instrument established by the African Union that went into effect in 2005. It guarantees comprehensive rights to women including the right to take part in the political process, to social and political equality with men, improved autonomy in their reproductive health decisions, and an end to female genital mutilation. It was adopted by the African Union in Maputo, Mozambique, in 2003 in the form of a protocol to the African Charter on Human and Peoples' Rights (adopted in 1981, enacted in 1986).
IPPFAR invites bids from competent firms to submit their Expression of Interest for consultancy services to undertake the production of a digital communication campaign commemorating the 20th anniversary of the Maputo Protocol.
The digital communication campaign will be developed to:
- Raise awareness and sensitize target audiences (lay audience, adolescents and youths in sub-Saharan Africa) on the Maputo Protocol and its 20th anniversary marked in July 2023.
- The campaign will break down this historic document and explain to a lay audience what the Maputo Protocol is, its history, importance, progress made so far in Africa, and where we are lagging.
- The language used for this campaign will be simple and straightforward (no jargon unless necessary), relatable, understandable and accessible to a lay audience.
- The messaging for this campaign will be both informative and fun and light when topics are addressed to allow for fun packaging. Humour will be the medium used to convey most key messages.
- The messengers for this campaign will be all female African influencers with solid social media following and supporters of women’s rights and human rights. These female influencers can be African-based comedians possessing quick repartee and spontaneous funny one-liners, or “zingers”.
- Influencers will be requested to post the campaign content on their social media platforms (Reels and Stories), to mention and tag IPPF Africa Region in their content and encourage their followers to visit and follow our pages.
- The campaign will rely on influencer marketing to convey and amplify IPPFAR’s messages.
- The messages will always be human rights-based and promote women’s rights, equality, equity, and social justice.
- The campaign will give guidance on what audiences can do to support women’s rights and equality.
- The campaign will increase support for the work, mission, and vision of IPPFAR.
- The campaign will increase IPPFAR’s visibility and number of followers on its social media.
For more details about this consultancy, please download the TORs attached (below).
Interested candidates should send their application to the IPPF Africa Regional Office through email address [email protected] latest by Friday 26 May 2023.
IPPF is an equal opportunity employer.
“IPPF is committed to protecting and promoting the well-being of children, young people and vulnerable adults and expects all staff, volunteers, contractors and partners to share this commitment.
IPPF has been made aware of various fraudulent vacancy announcements circulated via e-mail from websites falsely stating that they are issued by or in association with IPPF. These correspondences, which may seek to obtain money from the recipients of such correspondence are fraudulent and IPPF does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training or any other fees)