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Igniting Conversations: Maputo Tea Campaign Raises Awareness of Women's Rights

As advocates for Women's Sexual and Reproductive Health Rights, it is essential to mark significant milestones that have helped shape and protect the rights of women.

As advocates for Women's Sexual and Reproductive Health Rights, it is essential to mark significant milestones that have helped shape and protect the rights of women. In this spirit, International Planned Parenthood Federation Africa Region (IPPFAR) is proud to introduce the Maputo Tea Party Campaign, commemorating the 20th Anniversary of the Maputo Protocol. 

This campaign aims to raise awareness among young people who may have been too young to grasp the significance of this pivotal document when it was first enacted. By initiating impactful conversations, the campaign strives to ensure that all women are aware of their rights as enshrined in the Maputo Protocol.

The Protocol to the African Charter on Human and Peoples' Rights on the Rights of Women in Africa, better known as the Maputo Protocol, is an international human rights instrument established and adopted by the African Union in 2003 that went into effect in 2005. It guarantees comprehensive rights to women, including the right to take part in the political process, to social and political equality with men, improved autonomy in their reproductive health decisions, and an end to Female Genital Mutilation/Cutting. 

Creating Awareness and Igniting Conversations

Through compelling storytelling, impactful visuals, and interactive elements, the campaign seeks to educate and empower the younger generation regarding their sexual and reproductive health rights.

The power of social media lies in its ability to transcend borders and connect people across diverse communities. The campaign will leverage this potential to reach a wide audience, fostering a space for open dialogue, sharing experiences, and addressing the challenges faced by women in realizing their rights. By using the hashtag #maputoteaparty, the campaign aims to ignite conversations on platforms like TikTok, Instagram, Twitter, and Facebook, ensuring that the voices of young people resonate strongly.

Key Objectives of the Campaign

Awareness: By sharing the historical significance of the Maputo Protocol, the campaign aims to ensure that all women, especially young individuals, are aware of their rights, thereby empowering them to make informed decisions about their sexual and reproductive health.

Education: Through informative and accessible content, the campaign will demystify the provisions of the Maputo Protocol, making it relatable and comprehensible to the younger generation.

Advocacy: The campaign will encourage young individuals to become advocates for women's rights within their communities, urging them to take action and create positive change.

Campaign Activities

  • IPPFAR and RHNK hosted the Maputo Tea Party on Thursday 6th July 2023. The event was attended by over 75 guests and live-streamed to internal stakeholders across Africa.
  • The team launched the #MaputoTeaParty digital campaign which includes social media content, influencer posts, and individual posts. The campaign started on Friday 7th July 2023 and will continue until 2nd August 2023.
  • The hashtag #maputoteaparty trended on Twitter; on Tuesday 11th July 2023, from 7.30 am - 11.30 am, the hashtag reached number one on the trending list!
  • The University Street Shoot took place on Tuesday, July 11th, 2023, from 10:00 am to 1:00 pm. The shoot aimed to assess students' awareness of the Maputo Protocol's 20th Anniversary and promote the campaign's message of "Got the Maputo Tea?" A total of 30 students shared responses.

Together, let us foster a future where every woman can exercise her rights and live a life of dignity, equality, and freedom.

 The Maputo Tea Party Panel discussion video: https://youtu.be/SVDbASAHE3c